Post-Baccalaureate Certificate in Marketing
The Post-Baccalaureate Undergraduate Certificate in Marketing is designed for individuals who desire an extensive, current knowledge of marketing and currently hold a bachelor's degree in another field of study. Graduates of the certificate program will recognize the cross-functional nature of today's business environment, as well as the growing importance of the customer orientation in all organizations, public and private, for-profit, and not-for-profit, domestic and global.
Curriculum
Candidates for the certificate are required to complete a total of 10 courses (30 credit hours) beyond the bachelor's degree. A minimum of 24 hours of study must be taken at Virginia Commonwealth University. Eight specific 3-hour courses in marketing at the 300 and 400-level are required, and the student may select the six additional hours from a list of restricted electives. Prerequisites for all required and elective courses must be met.
Required Courses |
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MKTG 308 |
Introduction to Marketing | 3 hours | |
MKTG 310 |
Information for Marketing Decisions | 3 hours | |
MKTG 371 |
Promotion and Advertising Strategy | 3 hours | |
MKTG 472 |
Product Development and Management | 3 hours | |
MKTG 373 |
Buyer Behavior | 3 hours | |
MKTG 378 |
International Marketing | 3 hours | |
MKTG 475 |
Service Marketing | 3 hours | |
MKTG 476 |
Marketing Management (must have a minimum of 15 hours before enrolling in this course) | 3 hours | |
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Total Required Credits: |
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24 hours |
Approved Elective Courses (choose two) |
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MGMT 301 |
Business Statistics | 3 hours | |
MKTG 376 |
Dynamics in Retail Management | 3 hours | |
MKTG 478 |
Global Internet Marketing | 3 hours | |
MKTG 491 |
Topics in Business (Marketing Topic) | 3 hours | |
MKTG 474 |
Personal Selling and Sales Management | 3 hours | |
MKTG 493 |
Internship in Marketing | 3 hours | |
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Total Elective Credits: |
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6 hours |