Master of Science in Business with a Concentration in Global Marketing Management
The Master of Science in Business with a global marketing management concentration offers students the opportunity to concentrate their studies in two related areas: marketing management and global business management. Students select foundation, core and/or elective courses in accounting, economics, finance, or management to complement marketing courses in the program. Students interested in preparing for the increasingly global nature of business will be well suited for this unique Master of Science degree program. All degree candidates are strongly encouraged to participate in an intensive study program in a foreign language and/or a foreign study program.
Curriculum
Foundation Courses
0 to 21 credit hours, these courses may be waived for students who have taken the equivalent material at the undergraduate level.
Foundation Courses |
Credits |
||
MGMT 524 |
Statistical Elements of Quantitative Management |
3 hours |
|
ECON 500 |
Concepts in Economics | 3 hours | |
ACCT 507 |
Fundamentals of Accounting |
3 hours |
|
FIRE 520 |
Financial Concepts of Management |
3 hours |
|
MKTG 570 |
Concepts and Issues in Marketing |
3 hours |
|
| Two course sequence in one foreign language at the undergraduate or graduate level (or demonstrate proficiency) OR Two approved cross-cultural courses taken at the undergraduate or graduate level. |
6 hours | ||
|
Total Foundation Credits: |
|
21 hours |
Required Core Courses
Marketing and Strategy Courses |
Credits |
||
MKTG 671 |
Marketing Management (prerequisite MRBL 570) |
3 hours |
|
MKTG 656 |
International Marketing (prerequisite MRBL 570) |
3 hours |
|
MKTG 657 |
International Marketing Planning Project (prerequisite MRBL 570 and 673) |
3 hours |
|
MKTG 673 |
Marketing Research (prerequisite MRBL 570 and MGMT 524) |
3 hours |
|
MGMT 642 |
Business Policy (to be taken in last semester) |
3 hours |
|
|
Total Credits: |
|
15 hours |
Global Business Courses, Choose 2 |
|||
ACCT 606 |
International Accounting (prerequisite ACCT 507) | 3 hours | |
ECON 609 |
Advanced International Economics (prerequisite ECON 500) |
3 hours | |
FIRE 639 |
International Finance (prerequisite FIRE 520) | 3 hours | |
MGMT 644 |
International Business Management | 3 hours | |
|
Total Credits: |
|
6 hours |
Electives, Choose 3 |
|||
MKTG 672 |
Concepts in Consumer Behavior |
3 hours | |
MKTG 674 |
Service Quality Management | 3 hours | |
MKTG 677 |
Business of Advertising |
3 hours | |
MKTG 697 |
Guided Study in Business | 3 hours | |
| Approved courses from study abroad | up to 6 credits | ||
|
Total Credits: |
|
9 hours |